Caller ID Name – How It Works and How to Update It

You’ve likely received a call with an unfamiliar number displayed, leaving you wondering who it might be. Or perhaps you’ve noticed your own caller ID name isn’t quite what you’d like.

In today’s world of robocalls and missed connections, understanding Caller ID Name can be quite valuable. We’re talking about the name displayed on the recipient’s phone when you call. It’s something that adds trust to a call, often used as the deciding factor to whether a person answers a call from your business phone system or lets it go to voicemail.

This article delves into the inner workings of Caller ID Name, explaining how it functions, and how to update it. We’ll also offer some helpful tips for managing your company’s caller ID information.

Key Takeaways:

• • Caller ID Name displays the name or description associated with a phone number when you call someone.
  • It relies on a database called CNAM (Caller Name Identification) maintained by individual phone service providers.
  • You can usually update your Caller ID Name through your phone service provider’s online portal, mobile app, or by contacting customer service.
  • Scammers can manipulate their Caller ID Name to look legitimate.

The Mechanism Behind Caller ID Name

Caller ID Name works in conjunction with the traditional Caller ID feature, available on mobile, on-premises, and VoIP phone systems. Caller ID displays the phone number of the incoming call, and CNAM displays the individual or business name associated with the number. Caller ID name is also known as Caller Name Presentation (CNAP).

Here’s a breakdown of the process:

1. 1. Initiating the Call: When you place a call, your phone service provider sends a signal containing your phone number along with additional data, including your Caller ID Name (if available).
   2. Network Routing: The call travels through the phone network and reaches the recipient’s service provider.
   3. CNAM Lookup: The recipient’s service provider checks its CNAM database to see if a Caller ID Name is associated with your phone number.
   4. Displaying the Information: If a match is found in the CNAM database, the recipient’s phone will display your Caller ID Name alongside your phone number.

Who Manages the CNAM Database?

CNAM data is included in the line information database (LIDB), which is a collection of commercial databases in the US and Canada.

Each phone service provider maintains its own CNAM database that is submitted to the LIDB containing information for phone numbers within its network. If the provider doesn’t supply this information, then alternate methods are used for CNAM lookups using aggregated data from other sources (like social media).

Why Is a Correct CNAM Important for Your Business?

In today’s competitive business environment, every interaction with a potential customer counts. A professional and recognizable Caller ID Name can make a significant difference in whether your call gets answered or ignored.

Here’s why managing your CNAM is crucial for your business:

• • Increased Call Answer Rates: Studies have shown that calls with a recognizable CNAM are more likely to be answered compared to calls with an unknown number.
  • Enhanced Brand Recognition: Your CNAM is a valuable piece of real estate for promoting your brand. By displaying your business name, you ensure that your brand is at the forefront of the recipient’s mind when they answer the phone.
  • Improved Customer Experience: A professional CNAM sets a positive tone for the customer interaction from the very first ring. It demonstrates attention to detail and professionalism.
  • Reduced Risk of Spam Perception: Generic CNAMs like “Mobile Number” or “Out of Area” can trigger spam filters or raise red flags for potential customers. A clear and accurate CNAM helps you avoid being mistaken for a spam caller.

Updating Your Caller ID Name

There are generally three options for updating your Caller ID Name. The process may vary depending on your phone service provider. Here are some common methods:

• • Online Portal: Many phone service providers allow you to update your Caller ID Name through their online account portal. Look for a section related to caller ID or call features, where you can edit your displayed name.
  • Mobile App: Some service providers offer mobile apps that allow you to manage your account information, including your Caller ID Name.
  • Customer Service: You can also contact your phone service provider’s customer service department and request to update your Caller ID Name.

Additional Considerations

Here are some additional points to keep in mind regarding Caller ID Name:

• • Update Delays: There may be a delay between updating your Caller ID Name and it being reflected on recipient phones. This is because the CNAM databases need time to synchronize with the changes.

• • Third-Party Services: Some third-party services can help you manage your Caller ID Name and even customize it for specific contacts. However, it’s important to exercise caution and only use reputable services.

• • VoIP Also Has Caller ID Name: Caller ID Name is used across phone services (cloud/VoIP, traditional landlines, and mobile).

• • Scammers, Spam, and Robocalls: Unfortunately, Caller ID Name can be spoofed by scammers. Educate employees that they should not rely solely on Caller ID Name to identify legitimate callers. Always be cautious of unsolicited calls.

Taking Control of Your Caller ID

By understanding how Caller ID Name works and how to update it, you can ensure a more professional and informative presentation whenever you make a call. Remember, a clear and accurate Caller ID Name can increase the likelihood of your call being answered and can help build trust with the recipient. In today’s communication landscape, managing your Caller ID Name is a simple step that can yield significant benefits.

Need Help with a Better Business Phone System?

Having the right business phone system is essential for the communication infrastructure of your company. No two companies have exactly the same needs, VerCom’s experts understand this. We customize from a wide range of telephone systems and services to provide a phone plan that fits your needs perfectly.

Call or message the VerCom Systems team today for a free consultation.